How do we best decide which projects to move forward? While a wide range of project and quality management tools and templates exist, little is available in the current literature and practice to assist leaders in selecting projects. This paper offers a simple, flexible template to improve decision making and communication. The template aligns with vocabulary and techniques from project and quality management, making the project “kick-off” more successful. Moreover, this low- tech solution is easily understood and used by most from novices to experts in project management.